by Nancy Johnson | Website Strategy
“What’s In it For Me?” Focus your marketing efforts on your customer’s view of “What’s in it for me”. That emotional component that compels your customer to buy. Guess what? We all buy for emotional reasons. And then we back...
by Nancy Johnson | Website Strategy
The best way to define ideal clients may be to sit down and think who they are solely from your experience. No outside influence. No list of questions. No distractions. No trying to fit information into some defined format created by someone else. When I first started...
by Nancy Johnson | Website Strategy
The most difficult aspect of creating a website is developing great content. Empty page. Empty screen. Let’s figure it out! 1. Start by answering your customer’s questions online. When you Google a phrase or question, you are most often directed to...
by Nancy Johnson | Website Development, Website Strategy
Have you gotten outside of your own experience? Put yourself in a position that someone else has experienced? In May, I started working on THE WALL THAT HEALS in preparation for the arrival of the Vietnam Veterans Memorial Replica & Mobile Education Center to...
by Nancy Johnson | Website Strategy
Imagine! You have a one on one meeting with someone…friend, potential customer, a new acquaintance, a fellow service group member. And you ask them to go to your website and check to see if the same vibe you give off in person is the same that comes through your...
