"Sell the sizzle, not the steak" ~ Elmer Wheeler "What's Makes Me Say YES?"Look at your business from your customer's point of view, not yours! That emotional component that compels your customer to buy. Guess...
The best way to define ideal clients may be to sit down and think who they are solely from your experience. No outside influence. No list of questions. No distractions. No trying to fit information into some defined...
AndThe most difficult aspect of creating a website is developing great content. Empty page. Empty screen. Let's figure it out! 1. Start by answering your customer's questions online. When you Google a phrase or...
Imagine! You have a one on one meeting with someone…friend, potential customer, a new acquaintance, a fellow service group member. And you ask them to go to your website and check to see if the same vibe you give off...
Imagine, you just returned from a networking event you enjoyed. Met some interesting people and asked for their business cards. Now you are back at your office. After investing time to get out and meet people, what do...
On Easter Sunday, Pastor Brad Tate at 2|42 Community Church told the following story. As a young man, he stood next to a friend, an archer, who one after another shot arrows hitting a small area around the bullseye of...
Do you use a question when you search for information online? And do you know what comes up as the result of your question? Blog posts! Someone has written a post that provides answers to the question you typed into...
What do I do at night? Research the latest in new websites across the nation and the world. Nothing generic! The very creative ones that highlight a person or business in a distinctive way. Always looking for websites...
Your “About Page” is a CRITICAL PAGE on your website. Why? Because people do business with people, not just businesses. Who you are and sharing is what makes you stand out from the competition. Your core values, your...
DON’T FORGET
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