Where is the line for Republican politicians?

When is enough enough with you and Trump? Is there a line in the sand at which Trump will lose your support?

Could it be his sending military into our largest cities? Is this for the process of taking over this country to prepare for no more elections? Do you want to persuade people that cities are dangerous? Do you want to ruin businesses that are thriving? Can we still distinguish military and law enforcement and their purposes?

How about meeting for peace while bombs keep killing the innocent at the request of the person involved in the solution?

Maybe it’s Trump’s plan to change every aspect of what we rely on. It looks like that to me. He’s redecorating the White House to mirror Mara Lago, while ignoring traditions. The White House is not the President’s home; it is the People’s House. It’s temporary for every inhabitant.

It’s an easy question. Where is the line, because it continues to be pushed.

Trump is kidnapping people off the streets; running them down in the fields they are working; snatching women and children as they cry. These people are not criminals. They are willing to do hard work; they are talented and strong.

Where is the line?

Tell me, what can happen where you finally say enough is enough?

Do you want civil war? Are we at a place where people have to make decisions about who to hide from an oppressive government? Will I have the courage deep in my soul to do what is right? Is this where we are going? This is the stuff in Anne Frank’s diary.

I am probably safe. White, Anglo-Saxon Protestants are likely safe, too, as are my children and grandchildren. But who really knows? If one group can come after another, things may flip.

What I know for sure is that we are all connected. When some of us hurt, eventually others will, too. God loves diversity. You only need to observe nature to know that. And every one of us is a beloved child of God. We are all equal in the eyes of God. Someday we will understand why there is different suffering in this fallen world.

So, back to my original question: In rooms of dedicated Republicans, is there a line in the sand where you say stop? There have been so many opportunities to turn the Republican party around, and at every decision, it refuses. The party of law and order has become the party leading us all away from democracy.

I’m hoping there is a line where your answer is “no more.”

Do your photos sell your business?

by Nancy Johnson | Website Content

A picture is worth a thousand words.*

OK, I’m craving some cinnamon rolls as I sit here writing at dinner time. In marketing, emotions respond quickly to images. Likes, wants or needs driven by the viewers perception of products and services. If you have a product or service that highlights photos, I want to talk to you!

Don’t overwelm your audience with too much. Layout your images that highlight your business or projects simply. Headers, images and clickable buttons go hand in hand. Buttons that tell the reader what to do. Buy now. Pick up today. Call us. Get something at no cost. Free estimate. Free consultation. Keep in easy and safe for the reader to follow through. What is their hesitation? How can you ease their minds. Develop trust to make taking the next step easy.

Answer your customer’s questions as much as possible through unique photos!

* For an understanding of where this phrase originally came from, CLICK HERE.

The Staying Power of Websites

by Nancy Johnson | Website Trends

The creativity of social media

Hours spent scrolling! Social media posts are so entertaining. I’ve set myself limits on the phone to cut me off! And I’m a gramma of 3. I’m not in any target audience for what I watch. I dance like that in my dreams.

Love the creativity, singing, dancing, fashion and health tips, wisdom put out by financial institutions about what we should all know by 25 years! I follow a broad range of influencers!

So what about websites?

Clearly don’t give the adrenaline rush as social media. So why bother?

Websites have staying power. They don’t disappear down the unending social media page. They speak about who you are and what you offer the marketplace. And they offer great search opportunities through the pages but as importantly through posts and projects. The posts and projects pages have as much impact as the typical page.

Current trends in websites

1. The navigation at the top of the site

Keep it simple so as to not overwhelm. Gone are the days of putting as much information as possible at the top of the site hoping to capture the customer. It’s like overwhelming a person at a networking event. You need to take your time!

2. Large headlines

Readers will scroll down your website page looking for what is interesting. Make it easy for them to find where they have an interest.

3. Much white space

In combination with the large headlines, white space helps the reader relax and not overwhelm.

4. Provide a face for connection

Readers want to know who is behind this business. A picture tells them much of what they want to know.

5. Professional design

Make sure that typography, colors, and quality of images are all very pleasing to the eye. No typos. The website should look good on all types of screens.

Understanding Emotion in Decision Making

by Nancy Johnson | Website Strategy

“Sell the sizzle, not the steak” ~ Elmer Wheeler

“What’s Makes Me Say YES?”

Look at your business from your customer’s point of view, not yours!

That emotional component that compels your customer to buy. Guess what? We all buy for emotional reasons. And then we back up our decisions with logic. It’s simple psychology. We want our decisions to make sense to ourselves and others.

At the same time, we want to feel good! What feelings do we all want to experience?

Respect
Trust
Admiration
Hopeful
Confident
Healthy
Loved
Confidence
Pride

The Difference Between Features & Benefits

“Features tell, benefits sell!”

FEATURES

Think about the products or services you sell. Features are those surface statements that tell someone what you do. I create websites. You may cater food, sell cars, take photographs, sell children’s clothing… What someone asks you the question of what you do, it is likely your answer. I have a store and I sell shoes. I sell newspaper advertising to small businesses.

BENEFITS

For my business my feature is a service, creating websites. My benefit is for a small business owner to feel professional and be confident in their online presence in the eyes their clients or customers. My clients know that decisions are made based on what someone sees online. The last thing they want is to be embarrassed that their website does not measure up to their in-person presence and their professionalism. Their website needs to reflect the experience of visiting their business.

A Few Examples:

A wedding photographer takes pictures and sells them. The benefit is the customer’s need for sentimentality. They want the memories to live on even for generations.
A jewelry store sells customized rings and necklaces to a husband. The benefit is the husband’s desire for his wife to feel loved and to feel like a great husband.
An attorney focuses on estate planning. What the client wants is to have peace through the process (experience a caring professional) and trust that his wishes will be put into place and carried out.

Benefits include the following emotions: providing increased feelings of confidence, increases their sense of identity, fulfills a desire to stand out, provides a solution to a feeling of fear, or meets a need for independence.

A successful marketing strategy focuses on knowing the customer’s feelings and aligning the marketing strategy to those feelings. By taking the time to understand the “feelings” that your customers experience, you will be better able to connect them to what you sell.

Identifying 8 Characteristics of My Ideal Clients

by Nancy Johnson | Website Strategy

The best way to define ideal clients may be to sit down and think who they are solely from your experience.

No outside influence. No list of questions. No distractions. No trying to fit information into some defined format created by someone else.

When I first started my business, I fell into the same trap that most people do at the beginning. We are new and are anxious to start working. And in my case, there are many marketing services which I could provide.

My business changed when I decided to focus on one area. Websites.

The following is a list of descriptors that I put together for who my ideal clients are. At first, I fell into the same trap as most businesses saying yes I can do many things.

And many businesses provide a wide range of marketing services. But my experience taught me when I was taking on the wrong projects; I was not happy. And the outcome was not satisfying. And finally, much time was wasted. I experienced the “if you are selling to everyone, you are selling to no one” wanting to say yes to all.

My Ideal Clients

Serious about their reputation online
Successful in their chosen field
Often not tech-savvy or limited on time to devote to their website
Want their website to reflect what makes them stand out
Desire input into their website
High level of self-awareness and what is right for them
Understand the value of updating content regularly
Want value for the money they spend

How do you find your clients or customers?

The best way for me is to have a strong presence online. Connecting through my websites, blogging, email marketing, Google places, and social media work well. And I back that up with building relationships in my community through memberships in Chamber of Commerce groups, Rotary, and non-profits. Getting out of my office is also beneficial to my mental health!

My clients are like me. Passionate small business owners growing businesses. They are the same group that I coached in business planning and marketing for many years. All different industries but very similar needs. It is a benefit when you relate well to your clients or customers.

Market to the needs of your customers!

An Example of My Ideal Client

Great websites come together best with the availability of great content.

Jenny Chambers, owner of Down on the Farm Preschool and Child Care, had been in operation for many years, stood out in the childcare industry, had a depth of knowledge about their business and worked hard on developing written copy for their website. had great facilities along with images and testimonials of the families they have served.

Now My Questions to You?

Who do you want to hear from today? Whether you are business to business or business to consumer, how will you connect today? And how will they find out about your reputation and the work you do?

Develop an understanding of your customer and continue to delve deeper. Learn how to address their challenges and solve their problems. Make their lives better!

Nancy Johnson

Website Designer

Nancy loves working on all kinds of projects partnering with clients to create concise and creative websites that are easy to navigate and welcome users.

email: nancy@q77.701.myftpupload.com
phone: (586) 817-9196