by Nancy Johnson | Website Strategy
“What’s In it For Me?” Focus your marketing efforts on your customer’s view of “What’s in it for me”. That emotional component that compels your customer to buy. Guess what? We all buy for emotional reasons. And then we back...
by Nancy Johnson | Website Strategy
The best way to define ideal clients may be to sit down and think who they are solely from your experience. No outside influence. No list of questions. No distractions. No trying to fit information into some defined format created by someone else. When I first started...
by Nancy Johnson | Personal
“That’s YOU??? Those were my granddaughter’s exact words upon flipping through a very old (falling apart) leather scrapbook from my grandparents. In the scrapbook are letters my dad wrote during his college years and Western Union telegrams from World War II. Stuck...
by Nancy Johnson | Website Strategy
The most difficult aspect of creating a website is developing great content. Empty page. Empty screen. Let’s figure it out! 1. Start by answering your customer’s questions online. When you Google a phrase or question, you are most often directed to...
by Nancy Johnson | Website Development, Website Strategy
Have you gotten outside of your own experience? Put yourself in a position that someone else has experienced? In May, I started working on THE WALL THAT HEALS in preparation for the arrival of the Vietnam Veterans Memorial Replica & Mobile Education Center to...
