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Understanding emotion in decision making
"What's In it For Me?" Focus your marketing efforts on your customer's view of "What's in it for me". That emotional component that compels your customer to buy. Guess what? We all buy for emotional reasons. And then we back up our decisions with logic. It's...
Identifying 8 Characteristics of My Ideal Clients
The best way to define ideal clients may be to sit down and think who they are solely from your experience. No outside influence. No list of questions. No distractions. No trying to fit information into some defined format created by someone else. When I first started...
Generations, Oh my!!!
“That’s YOU??? Those were my granddaughter’s exact words upon flipping through a very old (falling apart) leather scrapbook from my grandparents. In the scrapbook are letters my dad wrote during his college years and Western Union telegrams from World War II. Stuck...
Tips to Create Content for Your Website
The most difficult aspect of creating a website is developing great content. Empty page. Empty screen. Let's figure it out! 1. Start by answering your customer's questions online. When you Google a phrase or question, you are most often directed to a blog that...
Experience the Wall That Heals
Have you gotten outside of your own experience? Put yourself in a position that someone else has experienced? In May, I started working on THE WALL THAT HEALS in preparation for the arrival of the Vietnam Veterans Memorial Replica & Mobile Education Center to...
Who inspires you in business?
Our family is currently in the midst of planning for a daughter’s wedding. Conversations become about weddings both those in the future and ones that happened long ago. Talk becomes about traditions, dresses, ceremonies, choices, size and more. Comparisons are...
Drive Traffic to Your Website with Facebook Posts
A real benefit of being active in the community is that it puts you in touch with other business owners who are successful. You are provided feedback and inspiration built into your day even if it is only a brief discussion. I had that experience this morning. Always...
Free Google Analytics Set-up and Training
What I want to hear from clients "I love my website..." My hope is always that my clients are very proud of their websites. I want them to be both attractive and unique to them and to their businesses. "My website is working for me..." I want much more...
