Imagine, you just returned from a networking event you enjoyed. Met some interesting people and asked for their business cards. Now you are back at your office. After investing time to get out and meet people, what do you do? Check them out online! Visit their website.

You were impressed with their professionalism and personality. And you are interested in getting a better understanding of their business.

What are your thoughts after going online? Is their website dated? Is it active with updates? Or does it appear that the last time they looked at it was years ago? What if you check on your mobile device and the website is difficult to read? How long do you stay on the page? And what are your next steps?

An interesting phenomenon!

Have you ever felt critical of another’s website while ignoring your own?  With our own business, we know of all the hard work we devote to our business and ways we succeed. So to us, our website is just one piece of the puzzle. But to others, our website represents the quality of the work we do. Our attention to detail. Our vision for our business. Our goals. Our energy!

Your website is your digital storefront and display window on the web.

Review it with “fresh eyes”. This is all there is that represents your business to a new reader. Will new relationships grow from what is seen and read?  You might want an entirely new website, a redesign or some simple updates. You know longer need to pay “an arm and leg” to have something online that represents you well. Technology has changed the industry. And what the reader finds online needs to build trust, confidence, and a sense of connectedness. This new business relationship will be successful.

This is all that represents your business to your visitor online. Will new relationships grow from what is seen and read? Is your business getting more interest from your online presence? Hope so!

It may be time for a new website, a redesign or some simple updates that are effective. You know longer need to pay “an arm and leg” to have something online that represents you well. Technology has changed the industry. You build trust, confidence, and a sense of connectedness through a well thought out site.

Do you want a great amount of input on your website? Great. Want to be able to maintain or add updates yourself. I will coach you. Want to get marketing needed for your business off you plate with someone else taking over. Can do that also. The center of my business is the website. Through that process, I often extend my services into print marketing, social media set-ups, and more building on the knowledge and relationship that grew through the website design process.

Written by Nancy Johnson, owner of Nancy J Web Design, and blogger at Social Eyes on Business. To talk to Nancy, call  (586) 817-9196

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